UX process 💛

I’m driven to work towards a vision, goals and to have a clear purpose in everything I do. That is why I always want to start with finding the problem formulation and have a good plan. I like using the Double diamond process or similar in order to make sure I both widen and narrow the scope accordingly and methods such as hypothesis trees and user journeys to visualize and zoom out in order to see the whole picture. I love working in a team towards a common goal with an agile approach and to use straightforward methods like analytics and A/B testing.

User research 🔎

I have experience from qualitative and quantitative research methods in various projects such as deep interviews, guerilla testing, contextual inqueries, questionnaires and gathering data analysis. I really enjoy going through research material in order to find patterns and common issues, to be able to identify the biggest pain points. I like synthesizing the result from the research in a visual way, such as a presentation with graphs and conclusions.

interaction design 💡

In all my roles I have created wireframes, everything from lo-fi greyscale sketches, to clickable prototypes and detailed UI wireframes. I love the problem solving aspect of creating wireframes and the creative process it brings. I use UX principles for guidance and test the sketches on users to gain insights and iterate. Often I present the wireframes to stakeholders who can answer questions and give feedback. I also want to involve the team in the process, to show early sketches and get feedback from others makes it more qualitative.

UI design & coding 🎨

In many of my roles I have been both UX and UI designer. In these roles I have created detailed UI wireframes with components from existing design systems and graphic profiles. In some projects I have updated the exisiting libraries with color, icons and new components in collaboration with developers. I have also created UI documentation with guidelines and user manuals. I also have basic knowledge of front-end coding and use it sometimes to make UI changes.

Copy & UX writing ✏️

I enjoy writing copy that are pedagogic and helpful for users. Intuitive menus with consistent terminology, start pages and landing pages that have a clear purpose - it should be obvious for the user what the website is about or offering. Also the tone of voice is important to convey the right feeling and make the user feel safe.

Product owner 📈

For a year I was a Product owner for the publishing tools at Bonnier. It was a great experience since I love operating on a more strategic level and to combine user goals with business goals. During this time I was responsible for collecting stakeholder requirements, user feedback and to add and prioritize them in our backlog. I also held our morning meetings and presented our products across the organization.

clients

Throughout the years, I’ve had clients like: Ericsson, Universal music, Telenor, Beautyplanet, Resia, Ink Club, Trioptima, Svenska institutet, Plan Sverige, Tre, Bonnier News.